Exhibit Technology at the BP Tradeshow Booth

Exhibit Technology Rising to New Levels

Walking into an exhibit hall today is nowhere near the experience it was just five years ago. For those of us who are involved in any aspect of tradeshows and exhibits, we’ve witnessed the transformation firsthand. Static, pop-up tradeshow booths with brochure holders and fishbowls for business cards are in the past. When we walk into an exhibition hall today, the technology and stimulation is staggering.

Large screen LED and monitors, projection, 3D mapping, interactive touchscreens, kinetic motion, and the popular 4K resolution displays, just to name a few, have taken over. Not only are the visual aspects vivid and eye-catching, but also today’s technology allows us to create any shape and/or object to portray the image we want and increase booth traffic through the show.

Importance of Exhibit Technology

Although the tradeshow environment has visually and interactively changed, one goal remains the same – develop new business opportunities. We’ve just discovered better methods to accomplish our goal. Digital booths allow exhibitors to easily customize a variety of content mediums, using eye catching displays and creating an interactive experience.

Developing new business opportunities at a tradeshow is based on three key factors, and the technology available to us takes us closer to achieving our goal:

  1. Maximizing Exposure
  2. Creating Memorable Experiences
  3. Generating Leads

Maximizing Exposure

Exhibiting at a tradeshow is live advertising, but we only get one chance to get the audiences’ attention (there are not multiple editions with our ads coming out). Exhibitors are creating three-dimensional, multimedia displays and taking advantage of the flexibility to create designs, elements, shapes, and more using LED, 3D projection mapping and seamless tiles to present their company’s message. This is the first step in getting the attendees’ attention.

Creating Memorable Experiences

We’ve gotten the attendees attention – now how do we entice them into our space? While it used to be the highest trafficked booth was the company offering the best drawing – today, it’s all about the experience we’re offering. Exhibitors are becoming more creative in developing interactive experiences to draw in attendees and it’s working. For example, attendees may be able to create their own music video, play spin to win using kinetic technology, or a touchscreen trivia game. We’ve learned it’s worth the chunk of our tradeshow budget to create an engaging experience, because it also breaks the ice and encourages conversation. We get the opportunity to share more about our company while learning more about potential opportunities.

Generating Leads

Do you remember the fishbowls of business cards and paper brochures mentioned earlier? While the physical aspects of collecting leads and handing out collateral are gone, the concept is still relevant – now, it’s integrated within our interactive experiences. Attendees are still sharing contact information but they are entering it through custom gaming apps, interactive touchscreen displays, or even using RFID or NFC technology to capture contact information and generate custom content for each attendee. These types of technology allow us to capture the information we want and follow up after the show according to the attendee’s specific interest. Lead collection and data is the single most important part of a company’s exhibit…all the pizzazz is how we capture information.

Executing Full Production Exhibits

Before technology took over, we used to go to one, maybe two, vendors to create a booth – the exhibit house and maybe a contract graphic designer. Today, we have the exhibit house, audio visual provider, content creator, and app designer and developer, at the very least. One of the most common mistakes we make is not bringing in all of our providers at the onset of the project, as they will need to work together to seamlessly integrate all aspects of our exhibit. The results of not bringing our vendor partners together often create unnecessary and costly obstacles, and we may not get the results we want.

That said, our AV solutions provider has become critical when it comes to executing our vision on the tradeshow floor. Before designing a booth, it’s important to consult with our AV engineers and specialists to discuss our vision, goal, and the overall theme. Working with a first-rate, experienced company gives us the opportunity to learn about technology or techniques we weren’t aware of to make a bigger impact on the floor.

Once the technology has been discussed, it’s time to get everyone together. Begin the design and build of a structure to support the video and multimedia displays, audio, equipment and interactive gaming components. Working with the right AV provider, they will take on the project management with the various vendors to ensure all needs are met and our exhibit is executed as planned.

Using Exhibit Technology for Success

Exhibit technology helps business owners and marketers meet their objectives on the show floor – drive booth traffic, create a memorable brand experience, and increase lead generation. More and more exhibitors continue to take their tradeshow presence to the next level, creating a domino effect on the show floor. By taking advantage of the technology available today, exhibitors can better engage visitors by customizing the content to the audience. In every day life, the technology we use is personal, interactive, and fulfills a need. The technology in an exhibit should behave in the same manner to resonate with the audience to capture and keep their attention.

A Partner You Can Trust

It’s important to collaborate with a partner who helps you understand the technology available to you and how it can be incorporated to effectively accomplish the goal of your event. OSA International, Inc., has been instrumental in the digital transformation of all types of events, including custom exhibits at tradeshows. OSA’s video team is recognized in the event and entertainment industry for their expertise and flawless execution of custom video and multimedia displays – a partner you can trust.

Learn more about OSA International, Inc.

Impact of the High Resolution Audio Revolution in Live Events & Entertainment

One of the most important elements for any event is the sound quality. It can make or break the audience experience, and ultimately define the outcome of your event. Just think about it for a moment… when you’re at a conference, you’re there to listen to the presenters… when you’re at a concert, you’re there to hear the music… when you’re at a meeting, you want to hear and be heard… regardless of the type of event, it’s the sound that gets your attention and keeps it. We often see first with our ears… sound directs our attention where and when the producer wants it.

At the conclusion of an event, the critiques and compliments are often related to the sound quality. The audience may not notice when there is a glitch in your lighting, multimedia or video displays, but they definitely notice when the sound quality has faltered. Inconsistent volume levels, poor timing, less than perfect clarity, and even the smallest amount of feedback are just some of the elements that unfortunately also gets your audiences’ attention – and, it may be all they remember.

Misconception Resulting from MP3s

Audiences may not be as keen about the perfection of sound quality like the audiophiles of the industry, but they do recognize the difference when the right technology and engineers are not in place.

In the past several years, there was a misconception about the importance of sound quality from an audience perspective. The misconception was based on consumer’s embracing MP3’s and their acceptance of listening to diluted versions of music. It was a sacrifice they were willing to make for the convenience of easily purchasing and sharing music as well as being able to take their favorite tunes anywhere and everywhere. However, the convenience and quality acceptance of MP3’s is where it ends… with MP3s.

Thankfully MP3s may have some competition in the near future when you look at today’s consumer market trends in HD audio and HD audio Experiences. From the tremendous advancements in home theater technology to new portable playback systems – the High Resolution Audio (HRA) Revolution appears to be gaining significant momentum with the public. Moreover, it’s making the live events industry take notice and step up in audio production.

HRA Technology Gaining Momentum in Consumer Market & Beyond

Manufacturers and artists are already launching solutions providing HRA playback, such HD headphones, smartphone with HD playback capabilities, players, and music download services – providing the listener audio with more detail, greater transparency, and deeper base response. As consumers learn more about the technology and experience it first hand, the more interested they become. Today, HRA headphones alone are a $2 billion-plus industry, which has nearly doubled in just two years.

For example, Beats by Dre has approximately 57% of the high-end headphone market share. Designed to ensure the listener experiences studio quality artistry, consumers are not hesitating at spending $400 for a pair of quality headphones. Apple has also taken a giant step in the revolution and recently purchased Beats for $3 billion (we may see a new direction in iPhones and iPads to support HRA playback).

Other manufacturers like Sony, Shure, Sennheiser, and others have also brought models of earphones that were previously only available to the professional market to the masses utilizing up to eight (8) drivers per ear piece (versus the one (1) that typical headphones have). Currently, there are two smartphones with HRA playback capabilities, including the LG G2 and Samsung Galaxy Note 3. Sony has also released its Video Walkman with HRA, supporting lossless formats FLAC and ALAC. PONO Digital Music Service, owned by Neil Young and PonoMusic, offers a new music player with HRA 24-bit 192kHz audio (studio quality playback) for $400 – the company cannot keep enough in stock. Many are eager to try PONO’s music service when it launches, which will rival HDtracks, an online service already offering uncompressed music downloads.

These are just a sampling of what is available in the market and quickly gaining in consumer demand.

Impact to Live Events & Entertainment

The impact of HRA to live events and entertainment is already beginning to emerge at the request of our audiences – the consumers. As consumers continue to invest in better sound quality for themselves, they are and will take more notice in the audio at any event. It will increase the level of importance production companies and corporations put on the quality of their sound system and audio engineers for their events. It will change the how the budget dollars will be distributed and the type of venues they are looking to hold future events. While audio solutions have been taken for granted by some, it is what gets the audiences’ attention. Audio cues let the audience know where and when to pay attention and gives them the information and/or entertainment they expect.

As audio technology advances for the consumer market, audio manufacturers for the commercial market are also making significant strides. For example, Martin Audio’s Multi-cellular Loudspeaker Array (MLA) sound system is the first technology in decades to truly deliver extraordinary, consistent sound. MLA breaks the current paradigm for speaker design by looking at the audience listening area, and through intuitive software and Multi-Cellular Drive delivers stellar coverage to the user-defined audience area (default is +/- ½ dB over that area). The capabilities of the MLA technology are setting a benchmark for the future of speaker system designs, giving audio engineers the ability to project the performance to exact locations all while delivering a consistent and incredible listening experience for the audience wherever they are seated. MLA is quickly becoming the system of choice for some of the largest performers, festivals, and corporate events today.

A Partner You Can Trust

To create a truly extraordinary sound experience, it is important to collaborate with the right partner who will provide the appropriate technology for the event and the talent to ensure the highest sound quality. OSA International, Inc. has a reputation for its premier audio technology and the industry-known talent behind the technology. As a result, OSA works with the industry’s top technical directors, producers, production companies, and corporate event planners. OSA collaborates with its clients to define needs and goals, taking into account the venue, audience size, and media output, before selecting the technology and audio design for an event. The success of every event is as important to OSA as it is to its clients.

Learn more about OSA International, Inc.

Moving Live Events into 4K

It’s here…4K video production and resolution takes your content and your event to a new level.

In the live events industry, we continuously look for the hottest new trends and technology to incorporate into our next event. Audience expectations increase and it’s our job to impress. 4K was one of the emerging trends in 2014 and continues to be in 2015, with good reason.

The 4K Difference

The technology to produce and project 4K resolution, also known as ultra high-definition (UHD), is ready and available. Unmatched in resolution quality, 4K video changes how your audience takes in your content. The visual output delivers an immersive audience experience, creating an environment they feel a part of – not just simply viewing it.

For those of you who are not familiar with 4K resolution, here is a quick and easy comparison. The resolution quality of 4K quadruples your HD 1080p at 48 frames per second to a 70×30 – that translates to 55,000 ANSI lumens. Why is this important to you and your audience? Well, remember your first experience with HD imagery, whether on a set or at a home, and then tried to watch SD resolution? Many of us couldn’t do it. Even comparing 720p to 1080p was a big jump with no returning and that jump just got a lot bigger with 4K. Many of us have experienced 4K, or advanced retina display, on some smartphones, tablets, iPads, but once it hits the industry in large format displays – will any of us be able to go back?

Bringing Content to the Next Level

While the quality of the resolution is the backbone of the technology, it’s about creating a new audience experience to keep up with our culture. The mobile and social crowds have higher expectations and the need to feel engaged and entertained.

Being in the live events industry, we’ve seen content make leaps and bounds in creating dynamic sets and environments. We’ve seen 3D video (the hottest new technology at CES just two years ago) and projection mapping reach new levels in entertainment and creating buzz within the industry. When new technology becomes available, producers and event planners are able to take their imagination even further and add detail the audience can truly appreciate.

Now, visualize taking our established projection mapping technology (just one example) and using 4K video production and displays for your content. The clarity and details immerse your audience deeper into your experience and give them something to talk about long after the event.

There is also more versatility when using 4K video production technology, especially for content with significant detail. It’s easier to manipulate your content in post-production with the additional pixels and ability to scale down and maintain the desired resolution to ensure your vision is executed with precision. It is also considered future-proofing your content as standards begin changing.

Choosing the Right Partner

It’s not a matter of if you’ll use 4K technology, but a matter of when. And, now that it’s here and ready for the live event scene, it doesn’t mean every vendor knows how to operate the technology. There is a learning curve that needs to be mastered before taking it live. As you conduct your research, you’ll find there are a handful of video companies who are early adopters and proactively stay informed of what’s coming. These are the companies who will have the knowledge about the technology in order to guide their clients through the process, and they will have the talent and expertise on their team before they are asked by a client to execute… and they will be asked.

 

A Partner You Can Trust

In order to take your vision to reality, it is important to collaborate with a partner who can help you understand the technology available to you and how it can be incorporated to effectively accomplish the goal of your event.  Media Solutions, powered by OSA International, Inc., has been instrumental in the digital transformation of events, and is one of video display companies ready to offer its clients 4K video resolution solutions. Media Solutions foresees 4K resolution imagery making a significant leap into set designs for corporate events, product launches, sporting events, theatre and more. The Media Solutions team is recognized in the event and entertainment industry for their expertise and flawless execution of custom video and multimedia displays, making the team a partner you can trust.

Learn more about OSA International, Inc. and Media Solutions.

Using Video Technology in the Digital Age

Event planners and producers alike are continuously looking to the latest trends hoping to create engaging events that capture an audience from beginning to end. Combining the right content with the right technology can transform your corporate event from a simple meeting into a dynamic experience. The power and ease of use of programs such as PowerPoint and Keynote have changed the way graphical information can be presented by moving presentations from a linear form into today’s cut and paste lifestyle.

Digital Display for Today

Now with new presentation technologies combined with better projection/image technologies make it possible to replace the expensive stationary scenic elements with simple projection screens and surfaces. These technologies also make it possible to use an entire room to deliver the content.

Using projection technology, LED displays, and/or LCD video walls, presentations have moved past the two-dimensional projection paradigm and moved into the three-dimensional realm.  This three-dimensional projection space gives visual designers the freedom to easily transition between elements and space, the flexibility to display different content in multiple locations simultaneously, and the ability to provide interactive elements throughout the event, all while maintaining the theme and message. Now images and messaging can be differentiated through space rather than just taking up space, maintaining the impact the visuals need while eliminating the overwhelming huge white screen

Projection

The ability to create environments using projection mapping is impressive. With the right equipment and knowhow, a ballroom can become a roman coliseum, an aquarium, or any other environment imaginable.  You can even allow for changes in geometry throughout the room and/or the set making for a completely seamless image regardless of stairways, ramps and other strange angles within the event venue turning your venue into a surface with which to deliver your message.

There are limitations to this technology, however. Projection requires lower ambient lighting levels than other types of displays, and calculations must be precise for the creation of seamless images.

LED Displays

LED displays are constructed of multiple tiles put together to create a video wall across a presentation area. Flexible LED tiles have come a long way in recent years and can be used to create columns, cubes, and other three-dimensional configurations. High resolution tiles can be combined with low resolution tiles in the same wall while allowing for the same image to be seamlessly presented. LED displays are effective indoors and outdoors regardless of the ambient lighting levels.

Pixel mapping for LED displays must be exact, especially when using a combination of high resolution and low resolution tiles.  The size of the space as well as audio and lighting elements and their locations need to be considered when designing an LED display

LCD Video Walls

Flat-panel LCD screens are used to create multi-celled video walls in a variety of sizes and can be configured to run single images and messaging or staggered. These screens can also be used to create interactive touch screen stations to create an interactive audience experience or for the presenter to engage with the messaging.

Like LED displays, ambient lighting doesn’t compromise the content shown. Unlike LED displays, pixel mapping is not an issue with this type of display.

A Partner You Can Trust

In order to create an exceptional digital presentation, it is important to collaborate with a partner who can help you understand the technology available to you and how it can be incorporated to effectively accomplish the goal of your event.  OSA International, Inc., has been instrumental in the digital transformation of events.  OSA’s video team is recognized in the event and entertainment industry for their expertise and flawless execution of custom video and multimedia displays – a partner you can trust.

Learn more about OSA International, Inc.