On Location at the Austin Summer X Games with Extreme Sports Sound Designer Ed Johnson

Ed Johnson’s life could be the envy of any extreme sports fan. As the audio designer for ESPN’s X Games for the last 16 years and, for nearly as long, having worked a year-round schedule of Red Bull live sports events, Ed has witnessed every conceivable sport stunt and thrives on providing great live sound to keep audiences hyped, engaged and informed across multiple events and venues.

The annual Summer X Games, with its heart-stopping skateboard, bicycle and motorcycle events, typically spends three years in a location before moving to another part of the country. June 2–5, 2016 was the swansong of the X Games’ Austin, Texas stint and proved to be the trickiest. Bouts of torrential rain, lightening, fierce winds and extreme heat (even for Texas) complicated the games for competitors, attendees and crews alike. But Ed has seen it all and simply takes it in stride.

We recently spoke with Ed about the four-day Austin adrenaline fest to find out how he preps for the games and operates during the events. “Most of my work is done prior to the event,” said Ed. “Maybe a month in advance, I’ve worked out the audio design, the layout of the various event sites and speaker plans, then changing them, as needed, due to budget constraints. Then I hand my paperwork over to On Stage Audio who has an excellent crew. They’ve been doing the show with me for about six years now, and we have a really great relationship.”

By the time Ed arrived in Austin, four days before the first event, his crew had been onsite for three days. “When I walked in, everything was in place up to a certain point. The first thing I always do is look over my documentation and confirm all of the gear and placement. Then our Live Event Producer, Sharon Bauer, Technical Director, Sheri Sternberg and I interface with the TV crew to make sure that our intercom systems are on track and that we’re all onboard with how we’re attacking the various venues, combining resources whenever possible,” he said.

“Next, I moved on to talking to Phil Reynolds [OSA], my lead networking expert, who built what I believe must be one of the largest plans to date. Given all the locations, we had a total of 12 fiber optic cables. The shortest was 1,200 feet and the longest was a mile and a half. All of them needed to work simultaneously between two console positions with video departments, announce packages and everything that goes with them, so that it could all be mixed through one or both consoles or split in half, as needed.”

One of Ed’s key considerations at every show is finding a workable balance between his output and the television microphones. “A major part of my job is to keep the crowd pumped by really capturing the action. But, the show also has to work for the television audience,” said Ed. “What we really have is a show inside of a show. Standing in my work area or sitting in the grandstand, you would hear my commentators, experts in the field, athletes who know all the scripts, and flips and back flips. Even if a contender improvises something, they know what it’s called. Those are the people who sit in my chairs and call our shows to the live event crowd.”

“If you’re watching the games on ESPN, you’ll hear the ambient of my show—the music and possibly ramblings of my announcers. But TV also has its own announcers, and overall, the challenge is always figuring out what TV can and can’t handle.

With up to four inches of rain falling in an hour, the Austin X Games’ most volatile obstacle turned out to be the weather and, for safety’s sake, the competition had to intermittently be put on hold. “We just had to deal with it. We had to figure out, minute by minute, what we could set up and what we couldn’t due to climate constraints. A lot of equipment needed to be repeatedly tarped and untarped because of the rain – and then lightening would move into the area, and we would have to stop and then recover.

“It was pretty dramatic at times, having to pour water out of the JBL VRX932 and then pick up the PRX712s that got blown over by the wind. What can you do? You put them up, see what works and do your best to replace whatever you have to with the extra gear you bring along. Overall, we did very well with maintaining the audio being heard. Everyone was notified of storm warnings and stuff like that. We had a plan, and it worked perfectly. The audience had a great time.”

After all these years with the best seats in the house, we wondered if Ed still feels the exhilaration of the athletic events.

“I’m very passionate about it,” he said. “When I was a kid, I would build little ramps and do jumps on my bicycle—coincidentally, that was in the back of the JBL factory, which was right near where I grew up in Northridge, California. To be an adult and make a living off of something that I did back then has been incredible. I never expected life to go in this direction and always enjoy watching what people bring to the sport—the new inventions and the new craziness that happens. It’s all part of a California lifestyle that I grew up in during the 70s that somehow just bloomed into my being part of this show. I’m very lucky; action sports have been really good to me.”

Along with his live sports work, Ed is also approaching his 18th year of mixing award show and key event sound for the National Association of Broadcasters at the NAB Show in Las Vegas.

Many thanks to Ed Johnson for sharing his story. Have you worked at an extreme sports event or in severe weather? Share your story about the technical challenges you faced—and how you overcame them—in the comments.

Article Source

“On Location at the Austin Summer X Games with Extreme Sports Sound Designer Ed Johnson” by Marina Muhlfriedel

Broadcast-Quality Graphics at AirFest 2016

The Big Picture: Technology Reshaping Air Shows

OSA International, Inc., in partnership with Reality Check Systems and TrellisWare Technologies, helped to pilot an air show video wall system with broadcast-quality graphics featuring real-time footage, team biographies, aircraft information, social media, sponsor commercials, PSAs and more for the Tampa Bay AirFest at MacDill Air Force Base this past March. Focusing on the rewards and challenges of offering a big screen at an air show, Ric Peterson’s “The Big Picture: Technology Reshaping Air Shows” in Air Shows Magazine is an excellent read on the rewards and challenges of offering a big screen to audiences like that of the Tampa Bay AirFest, as well as reaching fans through smaller screens including mobile devices.

Peterson explains:

“Today’s air show has evolved well beyond pitching a lawn chair and ogling aircraft. Technology is reshaping our industry and, while large screens may be too expensive for most, there is a rapidly growing expectation that we offer them. Most other outdoor events already use at least one big screen along with the creative use of small screens such as smart phones, tablets and wearable devices. Some within our industry have designed apps while other performers and shows are taking advantage of Twitter and YouTube’s live-streaming options. They all have their rewards and challenges.

“I’ll start big.

“Nothing beats the impact of a big screen to create maximum impact, entertain your fans, increase advertising effectiveness, give promotions the extra punch and connect with your crowd..”

Media Solutions [powered by OSA] supplied two large 7.8mm LED walls at 40′ wide x 20′ tall, a 4K broadcast engineering system, LED distribution system, high-def cameras and more for the Tampa Bay AirFest. With RCS providing the graphics, OSA and RCS were able to create a mobile broadcast studio and the largest-scale live production in air show history. This level of scope typically requires a large outside broadcast truck.

Peterson quoted Angel Banchs, Director of Engineering for Media Solutions [powered by OSA] and technical coordinator for the video system at the Tampa Bay AirFest, several times throughout.

Banchs starts with the fan perspective:

“We had a bit of inclement weather on Saturday. The beauty of the system is that we were able to immediately put up a live weather map of the upcoming thunderstorm. We were able to show the audience that they should head to the first aid hangars for their safety. Nothing got the audience’s attention like seeing the coming band of thunderstorms in real time. This was one of the features that the security forces thought brought a tremendous level of safety to the AirFest.

“The system also allowed us to do a two-window style split on the screens. Because we had so many angles on the action, we were able to not only highlight the acts currently performing, but also the performers who were up next, keeping the audience engaged at all times.

“We provided three long lens cameras to get closer to the action. With our longest lens, we could clearly see right down to the edge of runway 22 at MacDill. We were able to keep an eye on the aircraft much further away than audience members. This kept the audiences engaged even when they could not see the aircraft on their own. With multiple angles on the action, we were able to get reactions from the crowd as well as performers when they returned from their performances. We were also able to grab shots of performers signing autographs and engaging with the crowd. Audiences loved the NASCAR style victory laps we were able to film in front of the air boss stand. We were also able to turn the camera on the audience and invite them into the show. We did several audience shots to let them know that they were an important part of the AirFest. Kids and parents loved seeing themselves up on the jumbo screens. Everyone loves to see kids engaged and in awe of the amazing performances happening right in front of them.”

OSA used TrellisWare Technologies, a San-Diego based military radio communications contractor, to assist in attaching the cameras to the flying aircraft and aerial performers. Multiple video feeds from as high as 13,000 feet were sent out over IP to a decoder in the broadcast control room, giving the attendees an intimate view of the action.

Banchs continues:

“TrellisWare Technologies were able to put cameras everywhere we wanted and more. The TrellisWare guys are usually down range helping Navy SEALs and Special Forces guys with their live field communications. They provide communications in critical situations. This is why we thought they would be a perfect fit for the AirFest. Jumbo LED screens were provided by OSA Media Solutions who set up two 40 x 20 foot LED screens to project all of the aforementioned action to our audience members. The screens are all weather and high definition. This allowed us to present our show in the highest quality possible. The screens are modular so they can be built in any size desired. The two screens were set up at either end of the show line to reach as many audience members as possible.”

Peterson continues to discuss both the rewards and challenges of offering both big screens like OSA provided at the Tampa Bay AirFest and little screens like smaller display monitors and apps. Air Shows Magazine is an award-winning publication for ICAS members. For more information, visit www.airshows.aero.

About OSA

OSA International, Inc. consistently produces unforgettable live events of every type and scale. With over 30 years of experience, OSA utilizes the finest in project management, LED, video equipment and audio systems through our offices in Chicago, Las Vegas and Nashville. Our engineering expertise and industry leading technologies combine with client visions to deliver spectacular results every time. From concept to completion, OSA is with you every step of the way. Learn more about us at www.OSAcorp.com.

About RCS

Reality Check Systems (RCS) ignites on-air viewing experiences for some of the most-watched events events on television. With offices in Los Angeles and London, RCS partners with the world’s leading sports leagues, federations, networks and social media giants to fuel audience engagement through a customized fusion of dynamic graphics, real-time data and social media. To give shape to each client’s unique vision, RCS develops sophisticated graphics and production systems that can be seamlessly deployed in a wide array of professional environments. www.realitychecksystems.com

About TrellisWare Technologies

TrellisWare Technologies is a global leader in highly advanced communication algorithms, waveforms, and communication systems that work when nothing else does. TrellisWare provides solutions to communication problems with products that are used in military and commercial settings worldwide. Learn more at www.TrellisWare.com/

Jumper POVs at the 2016 AirFest

Florida Air Show Offers Pilot, Jumper POVs

Tampa Bay, FL — More than 120,000 visitors to Airfest2016—one of the world’s largest air shows—were treated to enhanced video entertainment at this year’s event in March, with large-scale video walls featuring live footage of aerial performances at the event, held at MacDill Air Force Base.

“Compared to typical live-event productions, air shows have historically been slow to adopt new technologies, but this year we wanted to raise the bar and show the community what’s possible,” said John Schwartz, AirFest deputy director, who started planning last year in order to create an entirely new viewing experience for the 2016 show.

Schwartz sought out a production that would show views of in and outside of the aircraft, along with pilot statistics, while elevating creative marketing options for the sponsors that largely funded the free community event. Reality Check Systems, a Los Angeles-based graphics and control packages designer, and technical services provider, OSA Media Solutions–collaborated with Schwartz on the enhanced video entertainment—feeding real-time footage of flying aircraft and cockpit views, interlaced with graphics of pilot bios, aircraft profiles, attendee tweets and sponsorship logos in 1080p to two ABSEN LED video walls measuring 40 feet wide by 20 feet tall. OSA chose the C7 line of ABSEN video walls because of its weather proof design and ability for high light output in sunlight. RCS and OSA designed the graphics to fit the military aesthetic and hashed out a workflow blueprint for the show’s production.

To achieve this, OSA used three Sony HXC-100 broadcast-grade cameras for their main ground shots. One HXC-100 had a 100x Fuji broadcast lens package for long distance shots; a second had a 40x Fuji broadcast lens package and a third mobile HXC was used for interviews. For an extra angle, Schwarz had another Sony HXC-100 fixed to a military vehicle to track aircraft during takeoff.

The most compelling shots of the AirFest production were inside views of the aircraft cockpits. GoPro Hero 4 cameras were fixed inside of a SOCOM C-130 transport, a MIG-17 Russian Fighter, a T-28 Trainer, and the RV-8 Acrobatic Wild Blue Aircraft. A few GoPros were also fixed to several skydiving SOCOM Para commandos as well.

In order to get live video from the airborne aircraft to the production crew, OSA used TW-400 CUB radios and a wireless mesh network to transmit footage to three ground-based receivers. The radios and mesh network were provided by TrellisWare Technologies, a San Diego-based developer of military radio communications technology. Video was transmitted via IP—from distances as high as 13,000 feet—to a decoder in the AirFest control room.

In the control room, a graphics operator interlaced the appropriate graphics to the chosen video feeds, which were output to the video walls via a Ross Carbonite Black switcher. RCS provided the social media software to share live tweets as graphics and pre-recorded sponsor commercials were pulled from a D3 media server.

Since the event, RCS and OSA have fielded several inquiries from bases and commercial air shows looking to employ a similar setup, according to the companies.
Schwartz added, “Though we’ve only scratched the surface in terms of integrating in-cockpit audio/video, real-time aircraft statistics and advertising/sponsorship integration, we’ve set a new standard for production in the airshow industry with successful deployment of this workflow and plan to continue working with RCS and OSA to see how we might apply their expertise in other facets of our operations.”

Article Source

"Florida Air Show Offers Pilot, Jumper POVs" by Cameron Vigliano

About OSA

OSA International, Inc. consistently produces unforgettable live events of every type and scale. With over 30 years of experience, OSA utilizes the finest in project management, LED, video equipment and audio systems through our offices in Chicago, Las Vegas and Nashville. Our engineering expertise and industry leading technologies combine with client visions to deliver spectacular results every time. From concept to completion, OSA is with you every step of the way. Learn more about us at www.OSAcorp.com.

About RCS

Reality Check Systems (RCS) ignites on-air viewing experiences for some of the most-watched events events on television. With offices in Los Angeles and London, RCS partners with the world’s leading sports leagues, federations, networks and social media giants to fuel audience engagement through a customized fusion of dynamic graphics, real-time data and social media. To give shape to each client’s unique vision, RCS develops sophisticated graphics and production systems that can be seamlessly deployed in a wide array of professional environments. www.realitychecksystems.com

About TrellisWare Technologies

TrellisWare Technologies is a global leader in highly advanced communication algorithms, waveforms, and communication systems that work when nothing else does. TrellisWare provides solutions to communication problems with products that are used in military and commercial settings worldwide. Learn more at www.TrellisWare.com/

AirFest Video Wall

AirFest 2016 Live Production Reaches New Heights With Modern AV Workflow From RCS And OSA

Tampa Bay, FL — 120,000 Tampa Bay residents who assembled at MacDill Air Force Base earlier this year for AirFest 2016, one of the world’s largest air shows, received a front row seat to all the action on the ground and in the sky. For the first time, attendees could view everything from military aircraft displays to aerial performances on large-scale video walls featuring real-time footage interlaced with graphics detailing pilot bios, aircraft profiles, attendee tweets and more. Taking advantage of a graphics and AV workflow developed by Reality Check Systems (RCS) and Media Solutions, a division of OSA International, Inc., AirFest pulled off the largest-scale live production and stream in air show history.

Having begun event preparations last year, AirFest Deputy Director John Schwartz set out to mastermind an entirely new viewing experience for the 2016 show. He envisioned a production that would highlight aircraft and performer statistics and showcase in-cockpit video, while also expanding creative marketing options for sponsors, who largely fund the community event. Given the size of the global air show community, Schwartz also saw an opportunity to use the production to reach a larger audience, opting to extend the workflow to facilitate a live stream of the festivities on the AirFest website, as well as a YouTube recording of the event post-show.

“Compared to typical live-event productions, air shows have historically been slow to adopt new technologies, but this year we wanted to raise the bar and show the community what’s possible,” Schwartz shared. “Having a full-screen video production in place enabled us to entertain attendees with new engaging visuals, and also incorporate sponsor ads in a fun new way, all without degrading the experience.”

Ahead of the event, Schwartz and his team worked closely with RCS and OSA to establish a military aesthetic and refine the end-to-end workflow, hammering out the smallest details down to the graphics font size. RCS’ crew first revamped a previously designed graphics package for the base, adding a new palette and templates including: video boxes for sponsor commercials, right and left slabs for pilot and team IDs and bios, emergency full screens and more.

Once RCS completed the graphics package, OSA and RCS developed workflow blueprints. Giving attendees an intimate view of the action required OSA to attach cameras to flying aircraft and aerial performers, so they turned to technology partner TrellisWare Technologies – a San Diego-based military radio communications technology company who lent its gear to the production.

OSA linked eight GoPro Hero 4 cameras and three Sony HXC-100 broadcast-grade cameras (attached to various airplanes, jumpers and vehicles equipped with transmitters and receivers) to TrellisWare’s TW-400 CUB radios and a wireless mesh network, as well as three receivers on the ground. The setup enabled multiple video feeds from as high as 13,000 feet to be sent out over IP to an on-the-ground decoder in a broadcast-quality control room equipped with RCS’ portable Uppercut HD production solution. A graphics operator controlling the system then interlaced the appropriate graphics and footage, and output desired feeds in 1080p to two 7mm high resolution LED video walls via a Ross Carbonite Black switcher. Social media software developed by RCS also allowed the system operator to also share live tweets as graphics throughout the production. To feed pre-recorded sponsor commercials to the walls, the crew relied on a D3 media server.

Lauding the efforts of RCS and OSA’s teams, Schwartz expressed, “They were professional and knowledgeable, and exhibited an extensive range of capabilities; they were also ready to tackle any challenge we encountered along the way. Their technology and integration into our operation was flawless and far exceeded our expectations.”

Schwartz and his team received an overwhelmingly positive response to the new video walls and content from attendees, sponsors and the larger air show community. By modernizing the show’s workflow, they were able to bring the entire crowd views formerly not visible due to depth and distance. “For the first time ever, audiences could see aircraft ground performances and subsequent maintenance and aircraft taxi operations,” Schwartz explained. “Being able to live stream the festivities and post a recording on YouTube after the event was icing on top of the cake. We were not only able to create a unique fan-centric experience while also promoting the show and Air Force messaging, but also to extend market reach for our advertisers.”

Furthermore, the setup enabled MacDill to safeguard attendees with real-time weather warnings through mass messaging capabilities and a live feed of weather map data, so the crowd could see when a storm was coming and retreat to the hangars. “Though we’ve only scratched the surface in terms of integrating in-cockpit audio/video, real-time aircraft statistics and advertising/sponsorship integration, we’ve set a new standard for production in the airshow industry with successful deployment of this workflow and plan to continue working with RCS and OSA to see how we might apply their expertise in other facets of our operations,” added Schwartz.

Since AirFest 2016, RCS and OSA have fielded several inquiries from bases and commercial air shows interested in coordinating similar caliber productions for upcoming events.

Article Source

"AirFest 2016 Live Production Reaches New Heights With Modern AV Workflow From RCS And OSA" by Live Design

About OSA

OSA International, Inc. consistently produces unforgettable live events of every type and scale. With over 30 years of experience, OSA utilizes the finest in project management, LED, video equipment and audio systems through our offices in Chicago, Las Vegas and Nashville. Our engineering expertise and industry leading technologies combine with client visions to deliver spectacular results every time. From concept to completion, OSA is with you every step of the way. Learn more about us at www.OSAcorp.com.

About RCS

Reality Check Systems (RCS) ignites on-air viewing experiences for some of the most-watched events events on television. With offices in Los Angeles and London, RCS partners with the world’s leading sports leagues, federations, networks and social media giants to fuel audience engagement through a customized fusion of dynamic graphics, real-time data and social media. To give shape to each client’s unique vision, RCS develops sophisticated graphics and production systems that can be seamlessly deployed in a wide array of professional environments. www.realitychecksystems.com

About TrellisWare Technologies

TrellisWare Technologies is a global leader in highly advanced communication algorithms, waveforms, and communication systems that work when nothing else does. TrellisWare provides solutions to communication problems with products that are used in military and commercial settings worldwide. Learn more at www.TrellisWare.com/

Angel Banchs' Photo

Vice President of Engineering Angel Banchs Joins the OSA International, Inc. Team

OSA International Continues to Grow Live Events Team With Industry’s Top Talent

Las Vegas, Chicago and NashvilleOSA International, Inc., one of the industry’s leading audio visual solutions providers for live events and entertainment, continues to build its live events team in 2015 with several new specialized team members, including Vice President of Engineering Angel Banchs who is well-known and respected in the industry.

"Over the past four years, when OSA purchased Media Solutions in 2011, our video and multimedia projects have significantly grown in both volume and innovative capabilities," states OSA International’s CEO & Founder Mario Educate. "As a result, we’ve brought on some of the best video talent for live events and entertainment as well as increased our inventory with the latest technology and LED to ensure we create an environment that brings our clients’ visions to reality."

A recent addition to the team, Banchs brings an impressive technical background as a video engineer, design engineer, technical director, and audio engineer. He is also an equipment designer and manufacturer and has designed custom parts and assemblies for rock tours, television studios, motion pictures and other events.

Most recently, Banchs was a freelance video engineer for 15 years and during that time worked on a variety of large-scale events for OSA. His primary focus is on large format video systems for broadcast and corporate events, and he is certified on Barco Encore, FSN, Encore 2 and Vista Spyder systems.

"I am excited to be on the OSA team," says Banchs. "I had the opportunity to work with OSA over the years and have always been impressed with the team’s drive and positive attitude they bring to the table on a daily basis. It’s important to me to work with professionals who keep cool under pressure and maintain their professionalism to ensure the client’s expectations are met and exceeded."

"We maintain our reputation of delivering the highest-quality service and solutions by employing top industry talent, such as Angel, who have the same client-centric mindset and drive to continually enhance the client and audience experience," says Educate.

Currently, Banchs is touring with the OSA Premier Boxing Champions (PBC) team to support the epic arena, designed by Production Designer Bruce Rodgers, owner of Tribe Design, which includes an 180,000-pound structure suspended above the ring and encased in nearly 2,000 LED tiles owned by OSA. The arena itself is also surrounded by numerous curved LED displays showing a variety of content to set the stage. To successfully accomplish a rigorous and detail-oriented project such as the PBC tour, it’s critical to have the right team in place to make the event come to life.

Learn more about OSA International, Inc. at www.OSAcorp.com.

About OSA International, Inc.

OSA International, Inc. is your audio visual solutions partner for live events and entertainment since 1985. Our reputation is unmatched in the industry for providing the ultimate client and audience experience. We offer a complete suite for a variety of events, including state-of-the-art sound reinforcement, engineering, multimedia and video displays, along with comprehensive technical direction and production services. Every client receives the highest quality of service, technology, and more importantly the best talent in the industry to take your vision to reality. We are a national leader in custom live event technology for auto shows, large-scale meetings and events, festivals and concerts, exhibits and tradeshows, and some of the largest sporting events in the world. OSA International, Inc. is the parent company of Integrated Solutions and M.T. Custom Cases, offering our clients an array of services and products within the audio visual industry. OSA has offices in Chicago, Las Vegas, and Nashville. Learn more about us at www.OSAcorp.com.

Steely Dan Tour 2015

OSA Expands Nation’s Largest Martin Audio MLA Inventory

OSA International, Inc. of Chicago, Las Vegas and Nashville recently purchased additional MLA enclosures to increase what is already the nation’s largest inventory of Martin Audio’s award-winning loudspeaker line.

Celebrating its 30th anniversary of top-quality live production work for tours, corporate shows, product launches, TV broadcasts and special events, OSA just added 26 MLA and 18 MLA Compact enclosures to its already full line inventory.

Because of MLA’s consistent front to back audience coverage, exceptional clarity and noise overspill control, OSA has recently used the system for two Steely Dan national tours, the Firefly Music Festival, IFC Stage at SXSW, NBC’s Premier Boxing Champions, The Pavilion at Ravinia, the David Foster Foundation Miracle Gala and Concert, The Broadway League featuring Gloria Estefan and a variety of other corporate and special events.

Commenting on the recent purchase, OSA Vice President Jim Risgin said, “Martin Audio’s MLA continues to be a runaway success, making us busier than ever in our 30th Anniversary year. We continue to add inventory to service our locations and other MLA partners as demand for these boxes continues to increase, which is a testament to Martin Audio’s breakthrough technology and engineering team that keeps the system one step ahead.

“We’ve seen other box manufacturers say they offer optimization and steering, but there’s still nothing on the market that comes close to the feature set of MLA, nor delivers it as successfully and consistently as MLA. Martin Audio continues to improve with every update, using its years of real life experience. Once our customers try MLA, they don’t want to use anything else and that’s a big reason why we continue to be successful.”

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®

Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

About OSA International, Inc.

OSA International, Inc. is your audiovisual solutions partner for live events and entertainment since 1985. Our reputation is unmatched in the industry for providing the ultimate client and audience experience. We offer a complete suite for a variety of events, including state-of-the-art sound reinforcement, engineering, multimedia and video displays, along with comprehensive technical direction and production services. Learn more about us at www.OSAcorp.com.

Article Source

“OSA Expands Nation’s Largest Martin Audio MLA Inventory” by Martin Audio Ltd.

30-Year Anniversary Logo

OSA International, Inc. Celebrates 30-Year Anniversary as a Leader in Technical Services for Live Events and Entertainment

Over the Span of 30-Years, OSA has Earned a Reputation for Delivering the Ultimate Client and Audience Experience

Las Vegas, Chicago and NashvilleOSA International, Inc., a leading global technical event services company, announces its 30-year anniversary of providing high-end audio design and reinforcement, premier multimedia and video solutions, and full-service technical direction and production services.

Throughout OSA’s 30-year journey there has been, and continues to be, significant advances in technology for the events and entertainment industry. A goal since the company’s inception, OSA’s dedicated to exceeding its clients’ expectations by continuously making R&D investments to grow its inventory with state of the art technology and providing its technicians and engineers with the training necessary to create the ultimate client and audience experience.

Initially, clients sought out OSA for its premier audio solutions, designed and operated by the industry’s highly-experienced engineers. It didn’t take long before clients requested full-service technical and production services, so they could work with a single, trusted partner.

In 2011, OSA took its video division to a new level and purchased Media Solutions, one of the most reputable custom multimedia and video display companies in the industry. Similar to OSA, Media Solutions was known for its highly skilled and dedicated talent behind the technology, making this a natural merger.

“Over the past 30 years, OSA has grown methodically, both in talent and technology,” says OSA International’s CEO & Founder Mario Educate. “Our team consists of highly talented and industry respected engineers, technicians, and technical directors who all have the same dedicated mindset of providing the best solution and performance as possible for each and every client.”

Over the past 30 years, OSA has proactively sought-out new event technology and collaborated with major manufacturers, such as Martin Audio, JBL, and Shure, on product development – giving OSA a pulse on what’s to come as well as being the first to engage in training.

“It’s essential to have the right technology to support any type of event for our clients and ensure we offer the solution they want,” adds Educate.

OSA’s role is to take its client’s vision to reality and do what it takes to make it a simple and seamless experience. Today, OSA provides comprehensive technical services to some of the largest corporate and sporting events, and tours across the globe such as Premier Boxing Champions, NBA meetings and events, BMI Music Awards and Steely Dan.

Additionally, OSA is the parent company to OSA Integrated Solutions and M.T. Custom Cases. OSA Integrated Solutions is a high-profile commercial and residential solutions provider for audio, visual, automation, lighting and staging systems. M.T. is a leader in custom road and flight cases and known for its quality craftsmanship, durability, attention to detail, and service.

“Everyone at OSA truly appreciates and thanks each and every client for their business over the past 30 years,” says Educate. “There are many clients who have been with us since the beginning and we are privileged to continue to add new events and projects each year. Thank you.”

About OSA International, Inc.

OSA International, Inc. is your audio visual solutions partner for live events and entertainment since 1985. Our reputation is unmatched in the industry for providing the ultimate client and audience experience. We offer a complete suite for a variety of events, including state-of-the-art sound reinforcement, engineering, multimedia and video displays, along with comprehensive technical direction and production services. Every client receives the highest quality of service, technology, and more importantly the best talent in the industry to take your vision to reality. We are a national leader in custom live event technology for auto shows, large-scale meetings and events, festivals and concerts, exhibits and tradeshows, and some of the largest sporting events in the world. OSA International, Inc. is the parent company of Integrated Solutions and M.T. Custom Cases, offering our clients an array of services and products within the audio visual industry. OSA has offices in Chicago, Las Vegas, and Nashville. Learn more about us at www.OSAcorp.com.

PBC Video Scoreboard Using Absen LED

OSA International, Inc. Significantly Increases Video and Multimedia Technology

OSA International, Inc. Supplements Inventory with Absen LED, Barco Processors and New 4K Technologies

Las Vegas, Chicago and Nashville – OSA International, Inc., one of the industry’s leading custom technical services providers for live events and entertainment, continues to nurture its reputation for being at the forefront of event technology by proactively keeping a pulse on new equipment and trends in the industry.

Event technology continuously evolves year over year, giving producers and event planners the support to take their creativity to the next level. As a technical service provider for live events and entertainment, OSA feels it is important to have the right technology and professional talent on hand to take its clients’ visions to reality – always striving to exceed expectations for every event.

“We own the majority of the equipment we use on show site for quality control, gear proficiency, and to help our clients stay within budget by reducing or eliminating sub–rentals,” says OSA International’s CEO and Founder Mario Educate. “As event technology advances, we ensure we have a wide variety of equipment and the right solutions to create a positive and memorable experience for our clients.”

“Another benefit of owning the equipment is our specialized teams have the opportunity to learn and master the technology to maximize its capabilities before getting to show site,” adds Educate.

When it comes to multimedia and video display technology, OSA has one of the largest and advanced inventories of Barco and Absen LED, LED scenic video and lighting, flat panel displays, film screens, HD multi–imaging, video projection, HD and SD camera systems, 4K technology and multimedia processing systems. Most recently, OSA added to its inventory to include the following new event technology:

  • Absen LED – 3.9mm, 7.25mm and 20mm mesh
  • Barco E2 – 4K Screen Management
  • Barco Image Pro II Jr.
  • Sony® BRC–Z330 HD CMOS Cameras
  • Sound Devices Pix 270i Recorders

This year, 2000 of OSA’s new Absen HD LED tiles are displayed on the set of NBC’s Premier Boxing Champions (PBC), encasing the impressive 180,000-pound structure suspended above the ring. OSA, the technical production company, production company, and technical service provider, has been touring throughout North America with PBC since March, delivering custom video solutions for each match and using the latest technology to achieve the grand effect designed by PBC’s Production Designer Bruce Rodgers, owner of Tribe Design.

OSA is responsible for accomplishing some of the most creative and inspiring displays today. Working closely with its clients from the onset of the project, OSA’s video team defines goals, and looks at every angle to choose the best technology, or designs custom solutions, to take the vision to fruition. Knowing there is only one chance to get it right, OSA defines a contingency plan and builds redundancies into each system to eliminate any potential issues.

Learn more information about OSA’s inventory and new technology on its website.

Premier Boxing Champions's Impressive LED Display using Absen LED

About OSA International, Inc.

OSA International, Inc. is your technical service partner for live events and entertainment since 1985. Our reputation is unmatched in the industry for providing the ultimate client and audience experience. We offer a complete suite for a variety of events, including high-end sound reinforcement, engineering, multimedia and video displays, along with comprehensive technical direction and production services. Every client receives the highest quality of service, technology, and more importantly the best talent in the industry to take your vision to reality. OSA International, Inc. is the parent company of On Stage Audio, Media Solutions, Integrated Solutions, and M.T. Custom Cases, offering our clients an array of services and products within the audio visual industry. OSA has offices in Chicago, Las Vegas, and Nashville. Learn more about OSA at www.OSAcorp.com.

IFC Stage at SXSW 2015

OSA and Martin Audio MLA Distinguish IFC Stage At SXSW

OSA and Martin Audio MLA Distinguish IFC Stage At SXSW

Austin, TX — OSA International and a Martin Audio MLA loudspeaker system provided the coverage, audio quality and noise control that quickly earned the IFC Fairgrounds stage festival-wide buzz as one of the best sounding at SXSW.

For the second year in a row, the IFC Fairgrounds, created by the award-winning, integrated, experiential marketing agency, LeadDog Marketing Group, embodied the atmosphere of a state fair and classic carnival experience with some of the hottest breakout bands at SXSW performing alongside rides, games, a giant slide, mechanical bull, prize giveaways and celebrated Austin food trucks.

Located in Austin’s Palm Park, the stage was distinguished by the professionalism of OSA’s crew, which included Peter Wiejaczka (A1 and Sound Designer), Alex McIntire (Monitor Assistant and Stage), Peter Brennan (Monitor Engineer) and Paul Deuschle (Production Manager). IFC and LeadDog Marketing Group designed the distinctive signage and decor for the Fairgrounds, which Deb Miller, OSA Account Manager, fabricated.

The other critical component for the IFC Fairgrounds concert series was the Martin Audio MLA system consisting of seven MLA and one MLD downfill enclosure per side with eight MLX subs ground-stacked in a broadside array at the front of the stage optimized to cover the width of the audience area.

Asked about mixing the audio for this year’s event, Peter explains, “The MLA system is essential to maintaining noise control and ensuring the sound where it’s meant to be, on the audience. Last year, we were able to change the MLA on the fly to re-optimize the PA to increase the volume for a larger portion of the park, which is what the client wanted.”

“MLA is one of the only systems that can be used by multiple engineers with no live sound checks between sets, and that’s a significant advantage in a festival environment. Any engineer can mix on it and be happy without going into the system EQ. They can simply focus on the mixing. With the precision of the MLA technology, we knew it sounded good, but we wanted to make sure the first downbeat came out strong.

“MLA is so coherent,” Peter concludes. “The voicing is acceptable to every ear out there and we could easily achieve the tonality required for each band in a short time. We had a 4dB difference over 110 feet from the stage and, with this many boxes, that’s exceptional.”

The audio system for the stage also included a Yamaha QL1 console at FOH for incidental music, an AVID Profile for the band nexus, a Soundcraft VI6 for monitors and Martin Audio LE1500 wedges onstage to keep it in the family.

“Delivering flawless sound at a festival with multiple stages and performers is challenging,” says CEO & Founder Mario Educate of OSA International. “However, the technology in the MLA makes the system an ideal solution. Our engineers are able to configure the system to deliver sound to exact locations within the designated perimeter and eliminating any outside interference, while producing an audio quality with precision and clarity.”

For three days, 15 of the most talked about bands took over the IFC Fairgrounds stage including Dry the River, Colony House, Jukebox the Ghost, Rubblebucket, Gorgon City Live, K.Flay, Twin Peaks, Priory, Robert DeLong, Odesza, Coin, HolyChild, Sun Club, X Ambassadors, and Smallpools.

Dan Mannix, President and CEO of LeadDog Marketing Group says, “The lineup was based on the overall upbeat and fun vibe we wanted to achieve and different music genres that were appealing to the brand’s sensibility, ensuring the energy was up throughout the entire event. IFC collaborated with artists they knew would reflect their ‘Slightly Off’ brand identity, appeal to their fans, and have the ability to drive attendance and engage the crowd through extraordinary live performances.”

Production Manager for OSA Paul Deuschle emphasized the professionalism of the stage and crew: “My job was to interface with the bands as soon as they arrived to talk about what they needed. We had a wide range of artists including newer bands with boxes and suitcases hauling their gear to guys who had 30 road cases with roadies. Some even had their own FOH and Monitor engineers.

“The biggest challenge was only having 20 minutes to get the band onstage off and the next band on. MLA was consistent and we could easily deliver excellent sound right out of the box. Some of the groups might have played six venues that week, so once they walked in and saw the setup, they were more relaxed.

“Even though there were all kinds of bands including heavy punk, hip hop, electronic music and pop, the coverage and sound quality was great. It sounded great up front, midway back through the audience, and all the way in the back of the park.”

Ultimately, the winning combination of OSA’s professionalism and MLA allowed the IFC Fairgrounds concerts to shine through all the stages as SXSW. As Mannix summarizes, “Word traveled fast among the bands that our stage was the one to be at, giving us a great leg up in year two for our future artist lineup while fans exploded the hashtag #IFCFairgrounds on Instagram and Twitter, sharing photos and videos of them having a blast.

“The IFC Fairgrounds was a huge success, marking our second year as one we’ll never forget. We brought in 15,000 fans, up 25% from last year, and this year’s lineup featured the most buzzed-about bands. Plus, with our top of the line stage, we were able to position ourselves as one of best stages and spaces at SXSW.”

For more about Martin Audio, please click to www.martin-audio.com.

About Martin Audio®

Founded by audio engineer David Martin in 1971, Martin Audio pioneered the use of all-horn-loaded bass designs in world-class touring loudspeaker systems for groups such as Pink Floyd, ELP and Supertramp. Located outside of London, Martin Audio now embodies a sophisticated mix of acoustic design, research, mathematical modeling and software engineering for a wide range of products in the installation, cinema and touring sound markets.

About OSA International, Inc.

OSA International, Inc. is a global technical services provider for live events and entertainment. Since its inception in 1985, OSA has earned a reputation, unmatched in the industry, for providing the ultimate client and audience experience. OSA offers custom solutions for a variety of events, including state-of-the-art sound reinforcement, engineering, multimedia and video displays, along with comprehensive technical direction and production services. Every client receives the highest quality of service, technology, and more importantly the best talent in the industry to take a vision to reality. OSA has offices in Chicago, Las Vegas, and Nashville. Learn more about OSA at www.OSAcorp.com.

About LeadDog Marketing Group

LeadDog Marketing Group creates, markets and produces one-of-a-kind brand and consumer experiences. Their team of passionate, make-it-happen people take a full-service approach to integrated experiential marketing, providing services including campaign conception and activation, partnership negotiation, design and branding, strategic communications, brand promotions, digital, and social media strategy. Recognized by Sports Business Journal/Daily as one of the top five sports events and experiential agencies three out of the past four years, LeadDog delivers award winning campaigns for partners in the sports, media/entertainment, active lifestyle, cause, technology and food/beverage industries. Marquee clients include Cirque du Soleil, Citi, Intel, IFC, Syfy, Jabra, and 2014 NY/NJ Super Bowl Host Committee. LeadDog is headquartered in New York City with satellite offices in San Francisco, Washington, D.C., Columbus, Boston and Mexico City. To unleash your potential, please visit www.leaddogmarketing.com.

Article Source

“OSA and Martin Audio MLA Distinguish IFC Stage At SXSW” by Martin Audio Ltd.

2015 Experiential Marketing Summit Logo

OSA International, Inc. Showcasing Technical Event Services and 4K Technology at the 2015 Experiential Marketing Summit

Global Technical Event Services Company OSA Sponsors 2015 Experiential Marketing Summit

OSA International, Inc., a leading global technical event services company, is preparing for this evening’s opening reception at the 2015 Experiential Marketing Summit in San Francisco, May 11th – 13th. A first time sponsor and exhibitor at this year’s EMS, OSA is creating an exciting environment in booth #403 and showcasing the impressive 4K technology, the ground-breaking Martin Audio MLA Mini®, along with branded interactive experiences.

Celebrating 30 years this month of providing global technical event services, OSA has seen live events evolve year over year in parallel with the latest technology available to producers and event planners – technology that allows them to take their imagination to the next level and create a memorable audience experience.

“It’s our role to really understand our clients’ objectives and provide them with the right technology and design to create the desired environment,” says CEO & Founder Mario Educate of OSA International. “With the emergence of 4K video production and resolution in live events, we will demonstrate the formidable resolution quality and how it changes the way audiences take in content.”

“The visual output of 4K delivers an immersive audience experience, creating an environment they feel a part of – not just simply viewing it,” continues Educate. “We are excited to demonstrate this advanced technology and show producers and event planners at the 2015 Experiential Marketing Summit how they can take their imagination to the next level and add detail the audience can truly appreciate.”

The 2015 Experiential Marketing Summit is the world’s largest conference for professionals in the event world. Stop by booth #403 to learn why OSA has earned a reputation for taking innovative ideas and creating an environment to exceed client and audience expectations using the highest-quality and latest technology, engineered by top industry talent.

About OSA International, Inc.

OSA International, Inc. is your audio visual solutions partner for live events and entertainment since 1985. Our reputation is unmatched in the industry for providing the ultimate client and audience experience. We offer a complete suite for a variety of events, including state-of-the-art sound reinforcement, engineering, multimedia and video displays, along with comprehensive technical direction and production services. Every client receives the highest quality of service, technology, and more importantly the best talent in the industry to take your vision to reality. We are a national leader in custom live event technology for auto shows, large-scale meetings and events, festivals and concerts, exhibits and tradeshows, and some of the largest sporting events in the world.

OSA has offices in Chicago, Las Vegas, and Nashville. Learn more about us at www.OSAcorp.com.